Meet our Founder, Brynley! She provides the passion, inspiration, and energy our team needs as we serve clients ranging from local small businesses to global brands. Her vision for ByFarr has led the business for over 12 years and from one team member to 15. When she’s not leading our team, you’ll find her training for triathlons, spending time out on the water with her family, or collecting shells along the South Carolina and North Carolina coastlines.

Chris has been a part of ByFarr Design from the very beginning, working together with Brynley to turn her idea into a thriving, successful business and joined the team on a full time basis 3 years ago. He serves as our Director of Operations and oversees everything from the design and construction of our new office to accounting, HR, IT systems, and implementing new processes to improve efficiency around the office. When he’s not at work, you can find Chris spending time out on the water with his family wakeboarding or sailing.

Laura grew up just down the road in Lexington, South Carolina, and as the daughter of an artist and an accountant, she knew she wanted to be a graphic designer since she was 7 years old. She stayed close to home and attended the University of South Carolina, graduating with a degree in Visual Communications. She was Brynley’s first hire at ByFarr in 2012, and as been on the team ever since. Laura loves to read, write, and travel (bonus points if she can do all three at the same time!) As the Creative Director at ByFarr, she works closely with the design team to make sure that they collectively meet all of our clients’ visual needs.

LOCAL FAVORITES

Trail: Timmerman Trail
Restaurant: il Giorgione
Activity: Staycation at Hotel Trundle

Emily, born and raised in LaGrange, GA, moved to Columbia in 2017 to attend UofSC. There, she studied Visual Communications and Graphic Design, worked on the school’s magazine, and grew her love of all things creative. Emily feels most at home in a craft store and you can often find her among her houseplants, thinking about her dogs, or trying her hand at a new creative endeavor. As a designer at ByFarr, she works on everything from illustrations to animations to meet clients’ visual needs.

Katie-Grace graduated from The University of South Carolina’s Darla Moore School of Business with a double major in Marketing and Management. Throughout all four years in college, she worked in the mortgage industry, where she fine-tuned her skills for all things operations. Katie-Grace, affectionately known as “KG” at ByFarr, brings a fresh perspective to the team. Katie-Grace is a die-hard college football fan and loves cheering on her Gamecocks every chance she gets. When she’s not at a game, she loves spending time on Lake Murray and hanging out with her Golden Retriever, Banks.

Georgetown native Patrick serves as our brilliant media lead, and has acquired over 12 years of experience in the field of visual communications. He graduated from The University of South Carolina with a BA in Visual Communications, and later moved to Portland, OR where he attended film school. Patrick loves spending time in the great outdoors by biking, hiking and camping; preferably all while having a camera in hand.

LOCAL FAVORITES

Cocktails: 929 Kitchen & Bar
Food Truck: Cheese & Thank You
Activity: Biking at Fort Jackson

A writer who grew up across the South, Robin is happiest when dabbling in the intersection of creativity and analytics. She earned her bachelor’s degree in English at the University of South Carolina before graduating with her master’s in creative writing from the University of North Carolina at Greensboro. There, she served as managing editor of The Greensboro Review and honed her skills in writing, editing, and revising with publication in mind. After leaving UNCG, she began working for the SC Department of Commerce, where she gained experience in digital marketing, big-picture strategizing, and brand management. She is excited to bring her know-how and genuine passion for all things marketing and writing to the ByFarr team and discuss the intricacies of 17th century literature with her crewmate Katherine!

LOCAL FAVORITES

Brewery: Savage Craft
Activity: Soda City Market
Coffee shop: Curiosity

Katherine is from Cincinnati, OH, and attended Furman University for her bachelor’s degree in English Literature and Language, and received her master’s degree (MMC) in Strategic Communications from The University of South Carolina. Her extensive research background and innovative marketing ideas help keep our clients on-trend, bringing a fresh perspective to our team. Katherine is a passionate reader, writer, and problem-solver. In her free time, Katherine loves to read books by her favorite author Jane Austen, chat with her crew mate Robin, and get a fresh manicure.

LOCAL FAVORITES

Dinner Spot: 929
Hiking Spot: Sesquicentennial State Park
Coffee Spot: Indah

Meet Morgan Logue, our rockstar Executive Coordinator and in-house Chicago native. Morgan attended the University of Lynchburg, where she received her bachelor’s degree in accounting and went on to receive her master’s from Aurora University in Business Administration. When she’s not scheduling our many photoshoots or dominating excel spreadsheets, she serves as a lacrosse coach for a local travel team, Rapids Lacrosse, as well as the head coach for The girls lacrosse team at River Bluff High School. You can most likely find her taking a stroll on the riverwalk with her husband and pup Noah.

Local Favorites:
Brewery: Columbia Craft
Favorite Restaurant: Bar Gan Sasso
Activity: Attending a concert at the Senate

Chesson is a Columbia native that loves to share her passion about all things local through her writing and photography. She graduated from Clemson University with a degree in Graphic Communications and spent five years in Charlotte before moving back to South Carolina. She enjoys exploring the South, one craft brewery and bike path at a time, with her husband and their two daughters. You can spot her behind the lens of a camera, cheering on her Clemson Tigers, or biking around Kiawah and the Palmetto Trail. At ByFarr, she contributes to Fig and works with clients to tell their stories through writing.

LOCAL FAVORITES

Restaurant: il Giorgione
Bakery: Blue Flour Bakery (RIP)
Brewery: Steel Hands or Hazelwood

Sailor joined the ByFarr team on Christmas morning, 2020, and enjoys the position of First Mate to Captain. She lives in Chapin with Owners Brynley and Chris. Sailor loves being by the water whether it’s a sailboat ride on Lake Murray or manning the dock while her favorite humans swim in the water. Her jobs at ByFarr include sleeping under the bed in her crate, enthusiastically greeting everyone upon her arrival, and providing background entertainment during Zoom calls.