It’s no secret that we are water people here at ByFarr, so we get excited every year when it comes time for the Columbia Boat Show at the SC State Fairgrounds. It’s our fourth year working with the show, and we’ve watched it get better and better each year. This year’s event promises to be the best one yet, with 18 Boat Dealers and over 40 Vendors.
Over the past four years, ByFarr has worn many hats in the Boat Show Marketing process. We handle the design, which ranges from billboards to advertisements to social media graphics. We facilitate the media buys by communicating between many different media outlets. We take care of the day-of materials, which include programs, tote bags for the first attendees and signage posted throughout the fairgrounds.
Another, less obvious role of ByFarr is that we help the Boat Show itself run smoothly. We work closely with the owners of the show from set up to break down on the week of the event. While the gates are open, we help the owners of the show by making sure all boat dealers and vendors are taken care of, and the experience for the attendees is as enjoyable as possible. Here at ByFarr, we want to make sure the marketing is effective all the way through the event itself, ensuring that the customer experience is consistent throughout.
So if you’re water people like we are, make sure to head out to the Fairgrounds this weekend to check out the boats and boating lifestyle vendors!
Friday through Sunday, February 10-12, 2017
Open to the public
$8 admission for adults • Free admission for children 12 and under • Parking $2
For more information on the show, check out ColumbiaBoatShow.com or follow them on Facebook, Instagram, or Twitter!