We’ve shown you brands that we’ve had the pleasure of working on, comprising many different companies and styles. We’ve also shown you the subicons we make for our brands, which can be used in a variety of ways – from the website to the stationery to the signage! But we haven't touched on creating brand patterns. It’s a perfect way to incorporate your look into more aspects of your business.
These patterns can come in a variety of different styles. We arrange any number of subicons in an interesting way, like Valine’s
or Sweet Cream
(shown above). Or we create a simple or geometric pattern that compliments the logo, like Godshall Colgate
(shown below). Or, instead of a pattern, we incorporate a brand “texture” – like London and Lace’s
watercolor wash (shown below).
We’ve used the above patterns on several different items for these clients. Valine’s pattern is featured in her custom letterpress stationery and her website (below), Godshall Colgate features their pattern on the back of their business cards and London and Lace incorporated theirs into the calendars they give their brides. The sky is the limit, and introducing a pattern to your business identity is a great way to add visual interest to all of your brand materials!